{"id":1246,"date":"2024-11-04T13:36:51","date_gmt":"2024-11-04T10:06:51","guid":{"rendered":"https:\/\/newads.digital\/blog\/?p=1246"},"modified":"2024-11-04T13:36:51","modified_gmt":"2024-11-04T10:06:51","slug":"difference-between-cpc-and-ppc","status":"publish","type":"post","link":"https:\/\/newads.digital\/blog\/difference-between-cpc-and-ppc\/","title":{"rendered":"\u062a\u0641\u0627\u0648\u062a PPC \u0648 CPC: \u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u062c\u0627\u0645\u0639"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 ez-toc-wrap-right counter-hierarchy ez-toc-counter-rtl ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">\u0641\u0647\u0631\u0633\u062a \u0645\u0637\u0627\u0644\u0628<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/newads.digital\/blog\/difference-between-cpc-and-ppc\/#%D8%AA%D8%B9%D8%A7%D8%B1%DB%8C%D9%81_%D8%A7%D8%A8%D8%AA%D8%AF%D8%A7%DB%8C%DB%8C_PPC_%D9%88_CPC\" title=\"\u062a\u0639\u0627\u0631\u06cc\u0641 \u0627\u0628\u062a\u062f\u0627\u06cc\u06cc PPC \u0648 CPC\">\u062a\u0639\u0627\u0631\u06cc\u0641 \u0627\u0628\u062a\u062f\u0627\u06cc\u06cc PPC \u0648 CPC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/newads.digital\/blog\/difference-between-cpc-and-ppc\/#2_%D8%AA%D9%81%D8%A7%D9%88%D8%AA_PPC_%D9%88_CPC\" title=\"2. \u062a\u0641\u0627\u0648\u062a PPC \u0648 CPC\">2. \u062a\u0641\u0627\u0648\u062a PPC \u0648 CPC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/newads.digital\/blog\/difference-between-cpc-and-ppc\/#3_%D8%A7%D9%87%D9%85%DB%8C%D8%AA_PPC_%D9%88_CPC_%D8%AF%D8%B1_%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%DA%98%DB%8C%E2%80%8C%D9%87%D8%A7%DB%8C_%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1%DB%8C%D8%A7%D8%A8%DB%8C_%D8%AF%DB%8C%D8%AC%DB%8C%D8%AA%D8%A7%D9%84\" title=\"3. \u0627\u0647\u0645\u06cc\u062a PPC \u0648 CPC \u062f\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644\">3. \u0627\u0647\u0645\u06cc\u062a PPC \u0648 CPC \u062f\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/newads.digital\/blog\/difference-between-cpc-and-ppc\/#4_%DA%86%D8%A7%D9%84%D8%B4%E2%80%8C%D9%87%D8%A7_%D9%88_%D9%85%D8%B2%D8%A7%DB%8C%D8%A7_PPC_%D9%88_CPC\" title=\"4. \u0686\u0627\u0644\u0634\u200c\u0647\u0627 \u0648 \u0645\u0632\u0627\u06cc\u0627\u00a0PPC \u0648 CPC\">4. \u0686\u0627\u0644\u0634\u200c\u0647\u0627 \u0648 \u0645\u0632\u0627\u06cc\u0627\u00a0PPC \u0648 CPC<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/newads.digital\/blog\/difference-between-cpc-and-ppc\/#%D9%86%D8%AA%DB%8C%D8%AC%D9%87%E2%80%8C%DA%AF%DB%8C%D8%B1%DB%8C\" title=\"\u0646\u062a\u06cc\u062c\u0647\u200c\u06af\u06cc\u0631\u06cc\">\u0646\u062a\u06cc\u062c\u0647\u200c\u06af\u06cc\u0631\u06cc<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<div class=\"flex h-full flex-1 flex-col overflow-y-hidden\" data-v-53796b26=\"\">\n<section class=\"relative flex w-full max-w-full flex-col bg-color-b2 s-trans flex-1 overflow-y-auto transition-colors\" data-v-6edfccc8=\"\" data-v-53796b26=\"\">\n<div class=\"hi-scroll w-full flex-1 overflow-x-hidden overflow-y-scroll px-[24px] pr-[16px] sm:hide-scroll sm:px-[16px] ext-inner:px-[12px]\" data-v-6edfccc8=\"\">\n<div class=\"s-trans mx-auto box-content max-w-[790px] rounded-[0.5rem] text-sm leading-6 transition-all sm:text-base sm:leading-7 dark:text-slate-300\" data-v-6edfccc8=\"\">\n<section data-v-6edfccc8=\"\">\n<div class=\"first:mt-[28px]\" data-v-6edfccc8=\"\">\n<div data-v-6edfccc8=\"\">\n<div class=\"flex flex-col items-start pb-[48px] group pb-[48px] w-full\" data-v-100fc20d=\"\">\n<div class=\"relative mt-[8px] flex w-full flex-col pl-[40px]\" data-v-100fc20d=\"\">\n<div class=\"relative flex h-full w-fit max-w-full shrink-0 flex-col\" data-v-100fc20d=\"\">\n<div class=\"v-md-editor-preview\" data-v-100fc20d=\"\">\n<div class=\"vuepress-markdown-body\">\n<p style=\"text-align: justify;\" data-v-md-line=\"3\">\u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644\u060c \u062f\u0648 \u0627\u0635\u0637\u0644\u0627\u062d \u0645\u0647\u0645 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u0646\u062f \u06a9\u0647 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0628\u0627 \u0647\u0645 \u0627\u0634\u062a\u0628\u0627\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f: PPC \u0648 CPC. \u0627\u06cc\u0646 \u062f\u0648 \u0645\u0641\u0647\u0648\u0645\u060c \u0647\u0631\u0686\u0646\u062f \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u06cc\u06a9\u062f\u06cc\u06af\u0631 \u0647\u0633\u062a\u0646\u062f\u060c \u0627\u0645\u0627 \u062f\u0631 \u0648\u0627\u0642\u0639 \u0645\u0639\u0627\u0646\u06cc \u0648 \u06a9\u0627\u0631\u0628\u0631\u062f\u0647\u0627\u06cc \u0645\u062a\u0641\u0627\u0648\u062a\u06cc \u062f\u0627\u0631\u0646\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0628\u0647 \u0628\u0631\u0631\u0633\u06cc \u062a\u0641\u0627\u0648\u062a\u200c\u0647\u0627\u06cc \u0628\u06cc\u0646 Pay-Per-Click (PPC) \u0648 Cost-Per-Click (CPC) \u067e\u0631\u062f\u0627\u062e\u062a\u0647 \u0648 \u0628\u0647 \u0627\u0647\u0645\u06cc\u062a \u0647\u0631 \u06cc\u06a9 \u062f\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u0645\u06cc\u200c\u067e\u0631\u062f\u0627\u0632\u06cc\u0645.<\/p>\n<h2 style=\"text-align: justify;\" data-v-md-heading=\"_1-\u062a\u0639\u0627\u0631\u06cc\u0641-\u0627\u0628\u062a\u062f\u0627\u06cc\u06cc\" data-v-md-line=\"5\"><span class=\"ez-toc-section\" id=\"%D8%AA%D8%B9%D8%A7%D8%B1%DB%8C%D9%81_%D8%A7%D8%A8%D8%AA%D8%AF%D8%A7%DB%8C%DB%8C_PPC_%D9%88_CPC\"><\/span>\u062a\u0639\u0627\u0631\u06cc\u0641 \u0627\u0628\u062a\u062f\u0627\u06cc\u06cc PPC \u0648 CPC<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\" data-v-md-line=\"7\"><strong>PPC<\/strong>\u00a0(Pay-Per-Click) \u0628\u0647 \u06cc\u06a9 \u0645\u062f\u0644 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0627\u0634\u0627\u0631\u0647 \u062f\u0627\u0631\u062f \u06a9\u0647 \u062f\u0631 \u0622\u0646 \u062a\u0628\u0644\u06cc\u063a\u200c\u062f\u0647\u0646\u062f\u06af\u0627\u0646 \u062a\u0646\u0647\u0627 \u0628\u0647\u200c\u0627\u0632\u0627\u06cc \u0647\u0631 \u06a9\u0644\u06cc\u06a9\u06cc \u06a9\u0647 \u0631\u0648\u06cc \u062a\u0628\u0644\u06cc\u063a\u200c\u0634\u0627\u0646 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u0647\u0632\u06cc\u0646\u0647 \u067e\u0631\u062f\u0627\u062e\u062a \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. \u0627\u06cc\u0646 \u0645\u062f\u0644 \u0628\u0647 \u062a\u0628\u0644\u06cc\u063a\u200c\u062f\u0647\u0646\u062f\u06af\u0627\u0646 \u0627\u062c\u0627\u0632\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f \u062a\u0627 \u0628\u0648\u062f\u062c\u0647\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0647\u200c\u0637\u0648\u0631 \u0645\u0633\u062a\u0642\u06cc\u0645 \u0628\u0627 \u0646\u062a\u0627\u06cc\u062c \u0648\u0627\u0642\u0639\u06cc \u0645\u0631\u062a\u0628\u0637 \u06a9\u0646\u0646\u062f. \u062f\u0631 \u0627\u06cc\u0646\u062c\u0627\u060c \u062a\u0628\u0644\u06cc\u063a\u200c\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0628\u0631\u0627\u06cc \u0646\u0645\u0627\u06cc\u0634 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062e\u0648\u062f \u062f\u0631 \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f \u06af\u0648\u06af\u0644 \u0627\u062f\u0648\u0631\u0632 \u0648 \u0641\u06cc\u0633\u0628\u0648\u06a9 \u062a\u0628\u0644\u06cc\u063a \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0648 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0631 \u0628\u0627\u0632\u062f\u06cc\u062f \u0648\u0627\u0642\u0639\u06cc \u06a9\u0647 \u0628\u0647 \u0648\u0628\u200c\u0633\u0627\u06cc\u062a\u200c\u0634\u0627\u0646 \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u0647\u0632\u06cc\u0646\u0647 \u0645\u06cc\u200c\u067e\u0631\u062f\u0627\u0632\u0646\u062f.<\/p>\n<p style=\"text-align: justify;\" data-v-md-line=\"9\"><strong>CPC<\/strong>\u00a0(Cost-Per-Click) \u0628\u0647 \u0647\u0632\u06cc\u0646\u0647\u200c\u0627\u06cc \u0627\u0634\u0627\u0631\u0647 \u062f\u0627\u0631\u062f \u06a9\u0647 \u062a\u0628\u0644\u06cc\u063a\u200c\u062f\u0647\u0646\u062f\u0647 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0631 \u06a9\u0644\u06cc\u06a9 \u0628\u0631 \u0631\u0648\u06cc \u062a\u0628\u0644\u06cc\u063a \u062e\u0648\u062f \u0645\u06cc\u200c\u067e\u0631\u062f\u0627\u0632\u062f. \u0627\u06cc\u0646 \u0645\u0641\u0647\u0648\u0645\u060c \u0632\u06cc\u0631\u0645\u062c\u0645\u0648\u0639\u0647\u200c\u0627\u06cc \u0627\u0632 PPC \u0628\u0647 \u0634\u0645\u0627\u0631 \u0645\u06cc\u200c\u0622\u06cc\u062f \u0648 \u062f\u0631 \u0648\u0627\u0642\u0639 \u0646\u0634\u0627\u0646\u200c\u062f\u0647\u0646\u062f\u0647 \u0645\u0642\u062f\u0627\u0631 \u0647\u0632\u06cc\u0646\u0647\u200c\u0627\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0647\u0631 \u06a9\u0644\u06cc\u06a9 \u0627\u062e\u062a\u0635\u0627\u0635 \u062f\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f. CPC \u06cc\u06a9 \u0645\u0639\u06cc\u0627\u0631 \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0631\u0627\u06cc \u0633\u0646\u062c\u0634 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0622\u0646\u0644\u0627\u06cc\u0646 \u0627\u0633\u062a \u0648 \u0628\u0647 \u062a\u0628\u0644\u06cc\u063a\u200c\u062f\u0647\u0646\u062f\u06af\u0627\u0646 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u062e\u0648\u062f \u0631\u0627 \u0645\u062f\u06cc\u0631\u06cc\u062a \u06a9\u0646\u0646\u062f.<\/p>\n<h2 style=\"text-align: justify;\" data-v-md-heading=\"_2-\u0646\u062d\u0648\u0647-\u0639\u0645\u0644\u06a9\u0631\u062f-ppc-\u0648-cpc\" data-v-md-line=\"11\"><span class=\"ez-toc-section\" id=\"2_%D8%AA%D9%81%D8%A7%D9%88%D8%AA_PPC_%D9%88_CPC\"><\/span>2. \u062a\u0641\u0627\u0648\u062a PPC \u0648 CPC<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\" data-v-md-line=\"13\">\u062f\u0631 \u0645\u062f\u0644 PPC\u060c \u062a\u0628\u0644\u06cc\u063a\u200c\u062f\u0647\u0646\u062f\u06af\u0627\u0646 \u0628\u0627\u06cc\u062f \u06cc\u06a9 \u0628\u0648\u062f\u062c\u0647 \u06a9\u0644\u06cc \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0646\u0646\u062f \u0648 \u0633\u067e\u0633 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u062e\u0648\u062f (\u0645\u0627\u0646\u0646\u062f \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc\u060c \u0647\u062f\u0641\u200c\u06af\u0630\u0627\u0631\u06cc \u062c\u063a\u0631\u0627\u0641\u06cc\u0627\u06cc\u06cc \u0648 \u062f\u0645\u0648\u06af\u0631\u0627\u0641\u06cc\u06a9) \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062e\u0648\u062f \u0631\u0627 \u0637\u0631\u0627\u062d\u06cc \u06a9\u0646\u0646\u062f. \u0633\u06cc\u0633\u062a\u0645\u200c\u0647\u0627\u06cc PPC \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0627\u0632 \u062d\u0631\u0627\u062c\u200c\u0647\u0627\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u060c \u062c\u0627\u06cc\u06cc \u06a9\u0647 \u062a\u0628\u0644\u06cc\u063a\u200c\u062f\u0647\u0646\u062f\u06af\u0627\u0646 \u0642\u06cc\u0645\u062a\u200c\u0627\u06cc \u0631\u0627 \u06a9\u0647 \u0645\u0627\u06cc\u0644 \u0628\u0647 \u067e\u0631\u062f\u0627\u062e\u062a \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0631 \u06a9\u0644\u06cc\u06a9 \u0647\u0633\u062a\u0646\u062f\u060c \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0645\u06cc\u200c\u062f\u0647\u0646\u062f. \u0627\u06cc\u0646 \u062d\u0631\u0627\u062c\u200c\u0647\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u06a9\u0647 \u06a9\u062f\u0627\u0645 \u062a\u0628\u0644\u06cc\u063a \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0634\u0648\u062f \u0648 \u062f\u0631 \u06a9\u062c\u0627.<\/p>\n<p style=\"text-align: justify;\" data-v-md-line=\"15\">CPC \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u0645\u0639\u06cc\u0627\u0631 \u062e\u0627\u0635 \u062f\u0631 \u0627\u06cc\u0646 \u0641\u0631\u0627\u06cc\u0646\u062f\u060c \u0628\u0647 \u062a\u0628\u0644\u06cc\u063a\u200c\u062f\u0647\u0646\u062f\u06af\u0627\u0646 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0628\u062f\u0627\u0646\u0646\u062f \u0686\u0642\u062f\u0631 \u0628\u0627\u06cc\u062f \u0628\u0631\u0627\u06cc \u0647\u0631 \u06a9\u0644\u06cc\u06a9 \u0628\u067e\u0631\u062f\u0627\u0632\u0646\u062f. \u0628\u0627 \u0628\u0631\u0631\u0633\u06cc CPC\u060c \u062a\u0628\u0644\u06cc\u063a\u200c\u062f\u0647\u0646\u062f\u06af\u0627\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0639\u0645\u0644\u06a9\u0631\u062f \u0648\u0627\u0642\u0639\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062a\u0646\u0638\u06cc\u0645 \u06a9\u0646\u0646\u062f \u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0646\u062a\u0627\u06cc\u062c \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u06a9\u0646\u0646\u062f.<\/p>\n<h2 style=\"text-align: justify;\" data-v-md-heading=\"_3-\u0627\u0647\u0645\u06cc\u062a-ppc-\u0648-cpc-\u062f\u0631-\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc-\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc-\u062f\u06cc\u062c\u06cc\u062a\u0627\u0644\" data-v-md-line=\"17\"><span class=\"ez-toc-section\" id=\"3_%D8%A7%D9%87%D9%85%DB%8C%D8%AA_PPC_%D9%88_CPC_%D8%AF%D8%B1_%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%DA%98%DB%8C%E2%80%8C%D9%87%D8%A7%DB%8C_%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1%DB%8C%D8%A7%D8%A8%DB%8C_%D8%AF%DB%8C%D8%AC%DB%8C%D8%AA%D8%A7%D9%84\"><\/span>3. \u0627\u0647\u0645\u06cc\u062a PPC \u0648 CPC \u062f\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\" data-v-md-line=\"19\">\u06cc\u06a9 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0645\u0624\u062b\u0631 PPC \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u062a\u0628\u0644\u06cc\u063a\u200c\u062f\u0647\u0646\u062f\u06af\u0627\u0646 \u06a9\u0645\u06a9 \u06a9\u0646\u062f \u062a\u0627 \u062f\u0633\u062a\u0631\u0633\u06cc \u0628\u06cc\u0634\u062a\u0631\u06cc \u0628\u0647 \u0628\u0627\u0632\u0627\u0631 \u0647\u062f\u0641 \u062e\u0648\u062f \u067e\u06cc\u062f\u0627 \u06a9\u0646\u0646\u062f. \u0627\u06cc\u0646 \u0645\u062f\u0644 \u0628\u0647 \u0648\u06cc\u0698\u0647 \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u06a9\u0648\u0686\u06a9 \u0648 \u0645\u062a\u0648\u0633\u0637 \u06a9\u0647 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0628\u0648\u062f\u062c\u0647\u200c\u0647\u0627\u06cc \u0645\u062d\u062f\u0648\u062f\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f\u060c \u0628\u0633\u06cc\u0627\u0631 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u0627\u0633\u062a. \u062a\u0628\u0644\u06cc\u063a\u200c\u062f\u0647\u0646\u062f\u06af\u0627\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0647\u06cc\u0646\u0647 \u06a9\u0646\u0646\u062f \u0648 \u062a\u0646\u0647\u0627 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0646\u062a\u0627\u06cc\u062c\u06cc \u06a9\u0647 \u0628\u0647 \u062f\u0633\u062a \u0645\u06cc\u200c\u0622\u0648\u0631\u0646\u062f\u060c \u0647\u0632\u06cc\u0646\u0647 \u0628\u067e\u0631\u062f\u0627\u0632\u0646\u062f.<\/p>\n<p style=\"text-align: justify;\" data-v-md-line=\"21\">CPC \u0646\u06cc\u0632 \u0628\u0647 \u0646\u0648\u0628\u0647 \u062e\u0648\u062f\u060c \u0627\u0628\u0632\u0627\u0631\u06cc \u062d\u06cc\u0627\u062a\u06cc \u0628\u0631\u0627\u06cc \u0633\u0646\u062c\u0634 \u0648 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0631\u0642\u0627\u0628\u062a\u06cc \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0645\u0639\u06cc\u0627\u0631 \u0628\u0647 \u062a\u0628\u0644\u06cc\u063a\u200c\u062f\u0647\u0646\u062f\u06af\u0627\u0646 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0628\u0641\u0647\u0645\u0646\u062f \u06a9\u062f\u0627\u0645 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0648 \u0639\u0628\u0627\u0631\u0627\u062a \u062c\u0633\u062a\u062c\u0648 \u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u0628\u0627\u0632\u062f\u0647\u06cc \u0631\u0627 \u062f\u0627\u0631\u0646\u062f \u0648 \u06a9\u062f\u0627\u0645 \u06cc\u06a9 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u0628\u0647\u0628\u0648\u062f \u062f\u0627\u0631\u0646\u062f. \u0628\u0627 \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 CPC\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc\u200c\u0647\u0627\u06cc \u0644\u0627\u0632\u0645 \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0627\u062f \u0648 \u0631\u0648\u06cc \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0627 \u0639\u0645\u0644\u06a9\u0631\u062f \u067e\u0627\u06cc\u06cc\u0646\u200c\u062a\u0631 \u06a9\u0627\u0631 \u06a9\u0631\u062f.<\/p>\n<h2 style=\"text-align: justify;\" data-v-md-heading=\"_4-\u0686\u0627\u0644\u0634\u200c\u0647\u0627-\u0648-\u0645\u0632\u0627\u06cc\u0627\" data-v-md-line=\"23\"><span class=\"ez-toc-section\" id=\"4_%DA%86%D8%A7%D9%84%D8%B4%E2%80%8C%D9%87%D8%A7_%D9%88_%D9%85%D8%B2%D8%A7%DB%8C%D8%A7_PPC_%D9%88_CPC\"><\/span>4. \u0686\u0627\u0644\u0634\u200c\u0647\u0627 \u0648 \u0645\u0632\u0627\u06cc\u0627\u00a0PPC \u0648 CPC<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\" data-v-md-line=\"25\">\u062f\u0631 \u062d\u0627\u0644\u06cc \u06a9\u0647 PPC \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062f\u0631 \u06a9\u0648\u062a\u0627\u0647\u200c\u0645\u062f\u062a \u0645\u0646\u062c\u0631 \u0628\u0647 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0628\u0627\u0644\u0627\u062a\u0631 \u0648 \u0641\u0631\u0648\u0634 \u0628\u06cc\u0634\u062a\u0631\u06cc \u0634\u0648\u062f\u060c \u0627\u0645\u0627 \u0628\u0647 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0645\u062f\u0627\u0648\u0645 \u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u062f\u0642\u06cc\u0642 \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u062f. \u0627\u0632 \u0633\u0648\u06cc \u062f\u06cc\u06af\u0631\u060c CPC \u0647\u0645\u0648\u0627\u0631\u0647 \u0646\u0634\u0627\u0646\u200c\u062f\u0647\u0646\u062f\u0647 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627 \u0648 \u0631\u0634\u062f \u0645\u0627\u0644\u06cc \u06cc\u06a9 \u06a9\u0645\u067e\u06cc\u0646 \u0627\u0633\u062a \u0648 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u0628\u0631\u0631\u0633\u06cc \u0645\u0633\u062a\u0645\u0631 \u0648 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u062f\u0627\u0631\u062f.<\/p>\n<p style=\"text-align: justify;\" data-v-md-line=\"27\">\u0645\u0632\u0627\u06cc\u0627\u06cc PPC \u0634\u0627\u0645\u0644 \u0628\u0627\u0632\u062f\u0647 \u0633\u0631\u06cc\u0639 \u0648 \u0642\u0627\u0628\u0644\u06cc\u062a \u0647\u062f\u0641\u200c\u06af\u0630\u0627\u0631\u06cc \u062f\u0642\u06cc\u0642 \u0627\u0633\u062a. \u062f\u0631 \u0645\u0642\u0627\u0628\u0644\u060c CPC \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u0627\u0628\u0632\u0627\u0631 \u062a\u062d\u0644\u06cc\u0644\u06cc\u060c \u0628\u0647 \u062a\u0628\u0644\u06cc\u063a\u200c\u062f\u0647\u0646\u062f\u06af\u0627\u0646 \u0627\u0645\u06a9\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u062a\u0627 \u0634\u0646\u0627\u062e\u062a \u0628\u0647\u062a\u0631\u06cc \u0627\u0632 \u0628\u0627\u0632\u0627\u0631 \u0648 \u0631\u0641\u062a\u0627\u0631 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062e\u0648\u062f \u067e\u06cc\u062f\u0627 \u06a9\u0646\u0646\u062f.<\/p>\n<h3 style=\"text-align: justify;\" data-v-md-heading=\"\u0646\u062a\u06cc\u062c\u0647\u200c\u06af\u06cc\u0631\u06cc\" data-v-md-line=\"29\"><span class=\"ez-toc-section\" id=\"%D9%86%D8%AA%DB%8C%D8%AC%D9%87%E2%80%8C%DA%AF%DB%8C%D8%B1%DB%8C\"><\/span>\u0646\u062a\u06cc\u062c\u0647\u200c\u06af\u06cc\u0631\u06cc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\" data-v-md-line=\"31\">\u062f\u0631 \u0646\u0647\u0627\u06cc\u062a\u060c PPC \u0648 CPC \u0647\u0631 \u062f\u0648 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0642\u062f\u0631\u062a\u0645\u0646\u062f \u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0647\u0633\u062a\u0646\u062f\u060c \u0627\u0645\u0627 \u062f\u0631\u06a9 \u062a\u0641\u0627\u0648\u062a\u200c\u0647\u0627 \u0648 \u06a9\u0627\u0631\u0628\u0631\u062f\u0647\u0627\u06cc \u0647\u0631 \u06cc\u06a9 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u062a\u0628\u0644\u06cc\u063a\u200c\u062f\u0647\u0646\u062f\u06af\u0627\u0646 \u06a9\u0645\u06a9 \u06a9\u0646\u062f \u062a\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0645\u0624\u062b\u0631\u062a\u0631\u06cc \u067e\u06cc\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u06a9\u0646\u0646\u062f. PPC \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u0645\u062f\u0644 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0686\u0646\u062f \u0628\u0639\u062f\u06cc \u0648 CPC \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0627\u0628\u0632\u0627\u0631\u06cc \u0628\u0631\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u0648 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u060c \u0647\u0631 \u062f\u0648 \u0628\u0627 \u0647\u0645 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647 \u0645\u0648\u0641\u0642\u06cc\u062a \u06cc\u06a9 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u0631\u0642\u0627\u0628\u062a\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u06a9\u0645\u06a9 \u06a9\u0646\u0646\u062f. \u0628\u0627 \u062a\u0648\u062c\u0647 \u0628\u0647 \u0627\u06cc\u0646 \u06a9\u0647 \u0647\u0631 \u0631\u0648\u0632\u0647 \u0641\u0636\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u062f\u0631 \u062d\u0627\u0644 \u062a\u063a\u06cc\u06cc\u0631 \u0627\u0633\u062a\u060c \u0628\u0631\u0631\u0633\u06cc \u0645\u062f\u0627\u0648\u0645 \u0627\u06cc\u0646 \u0645\u0641\u0627\u0647\u06cc\u0645 \u0648 \u0628\u0647\u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627 \u0636\u0631\u0648\u0631\u06cc \u0628\u0647 \u0646\u0638\u0631 \u0645\u06cc\u200c\u0631\u0633\u062f.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644\u060c \u062f\u0648 \u0627\u0635\u0637\u0644\u0627\u062d \u0645\u0647\u0645 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u0646\u062f \u06a9\u0647 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0628\u0627 \u0647\u0645 \u0627\u0634\u062a\u0628\u0627\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f: PPC \u0648 CPC. \u0627\u06cc\u0646 \u062f\u0648 \u0645\u0641\u0647\u0648\u0645\u060c \u0647\u0631\u0686\u0646\u062f \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u06cc\u06a9\u062f\u06cc\u06af\u0631 \u0647\u0633\u062a\u0646\u062f\u060c \u0627\u0645\u0627 \u062f\u0631 \u0648\u0627\u0642\u0639 \u0645\u0639\u0627\u0646\u06cc \u0648 \u06a9\u0627\u0631\u0628\u0631\u062f\u0647\u0627\u06cc \u0645\u062a\u0641\u0627\u0648\u062a\u06cc \u062f\u0627\u0631\u0646\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0628\u0647 \u0628\u0631\u0631\u0633\u06cc \u062a\u0641\u0627\u0648\u062a\u200c\u0647\u0627\u06cc \u0628\u06cc\u0646 Pay-Per-Click (PPC) \u0648 Cost-Per-Click (CPC) \u067e\u0631\u062f\u0627\u062e\u062a\u0647 \u0648 \u0628\u0647 \u0627\u0647\u0645\u06cc\u062a \u0647\u0631 \u06cc\u06a9 \u062f\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc &hellip;<\/p>\n","protected":false},"author":1,"featured_media":1301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[16,53],"tags":[],"class_list":["post-1246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","category---education"],"_links":{"self":[{"href":"https:\/\/newads.digital\/blog\/wp-json\/wp\/v2\/posts\/1246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newads.digital\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newads.digital\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newads.digital\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newads.digital\/blog\/wp-json\/wp\/v2\/comments?post=1246"}],"version-history":[{"count":3,"href":"https:\/\/newads.digital\/blog\/wp-json\/wp\/v2\/posts\/1246\/revisions"}],"predecessor-version":[{"id":1302,"href":"https:\/\/newads.digital\/blog\/wp-json\/wp\/v2\/posts\/1246\/revisions\/1302"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newads.digital\/blog\/wp-json\/wp\/v2\/media\/1301"}],"wp:attachment":[{"href":"https:\/\/newads.digital\/blog\/wp-json\/wp\/v2\/media?parent=1246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newads.digital\/blog\/wp-json\/wp\/v2\/categories?post=1246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newads.digital\/blog\/wp-json\/wp\/v2\/tags?post=1246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}