{"id":1316,"date":"2025-03-11T14:54:25","date_gmt":"2025-03-11T11:24:25","guid":{"rendered":"https:\/\/newads.digital\/blog\/?p=1316"},"modified":"2025-05-03T13:13:30","modified_gmt":"2025-05-03T09:43:30","slug":"what-is-cpm-competitive-profile-matrix","status":"publish","type":"post","link":"https:\/\/newads.digital\/blog\/what-is-cpm-competitive-profile-matrix\/","title":{"rendered":"\u0645\u0627\u062a\u0631\u06cc\u0633 CPM (Competitive Profile Matrix) \u0686\u06cc\u0633\u062a\u061f"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 ez-toc-wrap-right counter-hierarchy ez-toc-counter-rtl ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">\u0641\u0647\u0631\u0633\u062a \u0645\u0637\u0627\u0644\u0628<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/newads.digital\/blog\/what-is-cpm-competitive-profile-matrix\/#%F0%9F%94%8D_%DA%86%D8%B1%D8%A7_%D8%A7%D8%B2_%D9%85%D8%A7%D8%AA%D8%B1%DB%8C%D8%B3_CPM_%D8%A7%D8%B3%D8%AA%D9%81%D8%A7%D8%AF%D9%87_%DA%A9%D9%86%DB%8C%D9%85%D8%9F\" title=\"\ud83d\udd0d \u0686\u0631\u0627 \u0627\u0632 \u0645\u0627\u062a\u0631\u06cc\u0633 CPM \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u0645\u061f\">\ud83d\udd0d \u0686\u0631\u0627 \u0627\u0632 \u0645\u0627\u062a\u0631\u06cc\u0633 CPM \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u0645\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/newads.digital\/blog\/what-is-cpm-competitive-profile-matrix\/#%E2%9C%A8_%D9%88%DB%8C%DA%98%DA%AF%DB%8C%E2%80%8C%D9%87%D8%A7%DB%8C_%D8%A7%D8%B5%D9%84%DB%8C_%D9%85%D8%A7%D8%AA%D8%B1%DB%8C%D8%B3_CPM\" title=\"\u2728 \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u0627\u0635\u0644\u06cc \u0645\u0627\u062a\u0631\u06cc\u0633 CPM\">\u2728 \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u0627\u0635\u0644\u06cc \u0645\u0627\u062a\u0631\u06cc\u0633 CPM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/newads.digital\/blog\/what-is-cpm-competitive-profile-matrix\/#%E2%9C%85_%D8%AF%D8%A7%D9%86%D9%84%D9%88%D8%AF_%D9%86%D9%85%D9%88%D9%86%D9%87_%D9%81%D8%A7%DB%8C%D9%84_%D9%85%D8%A7%D8%AA%D8%B1%DB%8C%D8%B3_CPM\" title=\"\u2705 \u062f\u0627\u0646\u0644\u0648\u062f \u0646\u0645\u0648\u0646\u0647 \u0641\u0627\u06cc\u0644 \u0645\u0627\u062a\u0631\u06cc\u0633 CPM\">\u2705 \u062f\u0627\u0646\u0644\u0648\u062f \u0646\u0645\u0648\u0646\u0647 \u0641\u0627\u06cc\u0644 \u0645\u0627\u062a\u0631\u06cc\u0633 CPM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/newads.digital\/blog\/what-is-cpm-competitive-profile-matrix\/#%F0%9F%93%8A_%D9%85%D8%B1%D8%A7%D8%AD%D9%84_%D8%A7%DB%8C%D8%AC%D8%A7%D8%AF_%D9%85%D8%A7%D8%AA%D8%B1%DB%8C%D8%B3_CPM\" title=\"\ud83d\udcca \u0645\u0631\u0627\u062d\u0644 \u0627\u06cc\u062c\u0627\u062f \u0645\u0627\u062a\u0631\u06cc\u0633 CPM\">\ud83d\udcca \u0645\u0631\u0627\u062d\u0644 \u0627\u06cc\u062c\u0627\u062f \u0645\u0627\u062a\u0631\u06cc\u0633 CPM<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/newads.digital\/blog\/what-is-cpm-competitive-profile-matrix\/#1%EF%B8%8F%E2%83%A3_%D8%B4%D9%86%D8%A7%D8%B3%D8%A7%DB%8C%DB%8C_%D8%B9%D9%88%D8%A7%D9%85%D9%84_%DA%A9%D9%84%DB%8C%D8%AF%DB%8C_%D9%85%D9%88%D9%81%D9%82%DB%8C%D8%AA_%D8%AF%D8%B1_%D8%AF%DB%8C%D8%AC%DB%8C%D8%AA%D8%A7%D9%84_%D9%85%D8%A7%D8%B1%DA%A9%D8%AA%DB%8C%D9%86%DA%AF_CSFs_%E2%80%93_Critical_Success_Factors\" title=\"1\ufe0f\u20e3 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0639\u0648\u0627\u0645\u0644 \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a \u062f\u0631 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af (CSFs &#8211; Critical Success Factors)\">1\ufe0f\u20e3 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0639\u0648\u0627\u0645\u0644 \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a \u062f\u0631 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af (CSFs &#8211; Critical Success Factors)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/newads.digital\/blog\/what-is-cpm-competitive-profile-matrix\/#2%EF%B8%8F%E2%83%A3_%D8%A7%D8%AE%D8%AA%D8%B5%D8%A7%D8%B5_%D9%88%D8%B2%D9%86_%D8%A8%D9%87_%D9%87%D8%B1_%D8%B9%D8%A7%D9%85%D9%84\" title=\"2\ufe0f\u20e3 \u0627\u062e\u062a\u0635\u0627\u0635 \u0648\u0632\u0646 \u0628\u0647 \u0647\u0631 \u0639\u0627\u0645\u0644\">2\ufe0f\u20e3 \u0627\u062e\u062a\u0635\u0627\u0635 \u0648\u0632\u0646 \u0628\u0647 \u0647\u0631 \u0639\u0627\u0645\u0644<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/newads.digital\/blog\/what-is-cpm-competitive-profile-matrix\/#3%EF%B8%8F%E2%83%A3_%D8%A7%D9%85%D8%AA%DB%8C%D8%A7%D8%B2%D8%AF%D9%87%DB%8C_%D8%A8%D9%87_%D8%B1%D9%82%D8%A8%D8%A7\" title=\"3\ufe0f\u20e3 \u0627\u0645\u062a\u06cc\u0627\u0632\u062f\u0647\u06cc \u0628\u0647 \u0631\u0642\u0628\u0627\">3\ufe0f\u20e3 \u0627\u0645\u062a\u06cc\u0627\u0632\u062f\u0647\u06cc \u0628\u0647 \u0631\u0642\u0628\u0627<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p style=\"text-align: justify;\" data-start=\"0\" data-end=\"319\">\u0645\u0627\u062a\u0631\u06cc\u0633 <strong data-start=\"7\" data-end=\"43\">CPM (Competitive Profile Matrix)<\/strong> \u06cc\u0627 <strong data-start=\"47\" data-end=\"72\">\u0645\u0627\u062a\u0631\u06cc\u0633 \u067e\u0631\u0648\u0641\u0627\u06cc\u0644 \u0631\u0642\u0627\u0628\u062a\u06cc<\/strong> \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644\u06cc \u062f\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0645\u0642\u0627\u06cc\u0633\u0647 \u0631\u0642\u0628\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0639\u0648\u0627\u0645\u0644 \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a \u062f\u0631 \u06cc\u06a9 \u0635\u0646\u0639\u062a \u062e\u0627\u0635 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0627\u06cc\u0646 \u0645\u0627\u062a\u0631\u06cc\u0633 \u0628\u0647 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0646\u0642\u0627\u0637 \u0642\u0648\u062a \u0648 \u0636\u0639\u0641 \u062e\u0648\u062f \u0631\u0627 \u062f\u0631 \u0628\u0631\u0627\u0628\u0631 \u0631\u0642\u0628\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u0646\u062f \u0648 \u062a\u0635\u0645\u06cc\u0645\u0627\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0628\u0647\u062a\u0631\u06cc \u0628\u06af\u06cc\u0631\u0646\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0642\u0635\u062f \u062f\u0627\u0631\u06cc\u0645 \u062a\u0639\u0631\u06cc\u0641 \u06a9\u0644\u06cc \u0627\u0632 \u0645\u0627\u062a\u0631\u06cc\u0633 CPM \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u0645 \u0648 \u062f\u0631 \u062d\u0648\u0632\u0647 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0628\u0647 \u0628\u0631\u0631\u0633\u06cc \u0628\u067e\u0631\u062f\u0627\u0632\u06cc\u0645 \u0648 \u062f\u0631 \u0627\u0646\u062a\u0647\u0627 \u06cc\u06a9 \u0646\u0645\u0648\u0646\u0647 \u0639\u0645\u0644\u06cc \u0631\u0627\u06cc\u06af\u0627\u0646 \u0627\u0632 \u0627\u06cc\u0646 \u0628\u0631\u0631\u0633\u06cc \u0631\u0627 \u062f\u0631 \u0627\u062e\u062a\u06cc\u0627\u0631 \u0634\u0645\u0627 \u0642\u0631\u0627\u0631 \u062e\u0648\u0627\u0647\u06cc\u0645 \u062f\u0627\u062f.<\/p>\n<h2 style=\"text-align: justify;\" data-start=\"339\" data-end=\"382\"><span class=\"ez-toc-section\" id=\"%F0%9F%94%8D_%DA%86%D8%B1%D8%A7_%D8%A7%D8%B2_%D9%85%D8%A7%D8%AA%D8%B1%DB%8C%D8%B3_CPM_%D8%A7%D8%B3%D8%AA%D9%81%D8%A7%D8%AF%D9%87_%DA%A9%D9%86%DB%8C%D9%85%D8%9F\"><\/span><strong data-start=\"342\" data-end=\"380\">\ud83d\udd0d \u0686\u0631\u0627 \u0627\u0632 \u0645\u0627\u062a\u0631\u06cc\u0633 CPM \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u0645\u061f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\" data-start=\"383\" data-end=\"809\">\u2705 <strong data-start=\"385\" data-end=\"407\">\u0645\u0642\u0627\u06cc\u0633\u0647 \u0645\u0633\u062a\u0642\u06cc\u0645 \u0631\u0642\u0628\u0627<\/strong>: \u0627\u06cc\u0646 \u0645\u0627\u062a\u0631\u06cc\u0633 \u0628\u0647 \u0634\u0645\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u0631\u0642\u0628\u0627\u06cc \u0627\u0635\u0644\u06cc \u0634\u0645\u0627 \u062f\u0631 \u0686\u0647 \u0632\u0645\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc\u06cc \u0642\u0648\u06cc\u200c\u062a\u0631 \u06cc\u0627 \u0636\u0639\u06cc\u0641\u200c\u062a\u0631 \u0647\u0633\u062a\u0646\u062f.<br data-start=\"498\" data-end=\"501\" \/>\u2705 <strong data-start=\"503\" data-end=\"531\">\u0634\u0646\u0627\u062e\u062a \u0639\u0648\u0627\u0645\u0644 \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a<\/strong>: \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0639\u0648\u0627\u0645\u0644\u06cc \u06a9\u0647 \u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u062a\u0623\u062b\u06cc\u0631 \u0631\u0627 \u062f\u0631 \u0645\u0648\u0641\u0642\u06cc\u062a \u06cc\u06a9 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u062f\u0631 \u0635\u0646\u0639\u062a \u062e\u0627\u0635 \u062f\u0627\u0631\u0646\u062f.<br data-start=\"608\" data-end=\"611\" \/>\u2705 <strong data-start=\"613\" data-end=\"642\">\u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0628\u0647\u062a\u0631<\/strong>: \u06a9\u0645\u06a9 \u0628\u0647 \u062a\u0639\u06cc\u06cc\u0646 \u0646\u0642\u0627\u0637 \u062a\u0645\u0631\u06a9\u0632 \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u0639\u0645\u0644\u06a9\u0631\u062f \u0634\u0631\u06a9\u062a \u0648 \u067e\u06cc\u0634\u06cc \u06af\u0631\u0641\u062a\u0646 \u0627\u0632 \u0631\u0642\u0628\u0627.<br data-start=\"712\" data-end=\"715\" \/>\u2705 <strong data-start=\"717\" data-end=\"733\">\u0645\u062f\u06cc\u0631\u06cc\u062a \u0645\u0646\u0627\u0628\u0639<\/strong>: \u062a\u062e\u0635\u06cc\u0635 \u0628\u0647\u06cc\u0646\u0647 \u0645\u0646\u0627\u0628\u0639 \u0633\u0627\u0632\u0645\u0627\u0646 \u0628\u0647 \u0628\u062e\u0634\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u062a\u0623\u062b\u06cc\u0631 \u0631\u0627 \u062f\u0631 \u0631\u0642\u0627\u0628\u062a \u062f\u0627\u0631\u0646\u062f.<\/p>\n<h2 style=\"text-align: justify;\" data-start=\"321\" data-end=\"353\"><span class=\"ez-toc-section\" id=\"%E2%9C%A8_%D9%88%DB%8C%DA%98%DA%AF%DB%8C%E2%80%8C%D9%87%D8%A7%DB%8C_%D8%A7%D8%B5%D9%84%DB%8C_%D9%85%D8%A7%D8%AA%D8%B1%DB%8C%D8%B3_CPM\"><\/span>\u2728 \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u0627\u0635\u0644\u06cc \u0645\u0627\u062a\u0631\u06cc\u0633 CPM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\" data-start=\"354\" data-end=\"575\">\u2714 <strong data-start=\"356\" data-end=\"370\">\u062a\u062d\u0644\u06cc\u0644 \u0631\u0642\u0628\u0627<\/strong>: \u0627\u0645\u06a9\u0627\u0646 \u0645\u0642\u0627\u06cc\u0633\u0647 \u0686\u0646\u062f\u06cc\u0646 \u0631\u0642\u06cc\u0628 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a<br data-start=\"426\" data-end=\"429\" \/>\u2714 <strong data-start=\"431\" data-end=\"454\">\u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0645\u0632\u06cc\u062a \u0631\u0642\u0627\u0628\u062a\u06cc<\/strong>: \u06a9\u0645\u06a9 \u0628\u0647 \u06a9\u0634\u0641 \u0646\u0642\u0627\u0637 \u0642\u0648\u062a \u06cc\u06a9 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0646\u0633\u0628\u062a \u0628\u0647 \u0631\u0642\u0628\u0627<br data-start=\"500\" data-end=\"503\" \/>\u2714 <strong data-start=\"505\" data-end=\"526\">\u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc<\/strong>: \u0627\u0631\u0627\u0626\u0647 \u062f\u06cc\u062f\u06af\u0627\u0647\u06cc \u062c\u0627\u0645\u0639 \u0628\u0631\u0627\u06cc \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0631\u06cc\u0632\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9<\/p>\n<h2 data-start=\"1651\" data-end=\"1844\"><span class=\"ez-toc-section\" id=\"%E2%9C%85_%D8%AF%D8%A7%D9%86%D9%84%D9%88%D8%AF_%D9%86%D9%85%D9%88%D9%86%D9%87_%D9%81%D8%A7%DB%8C%D9%84_%D9%85%D8%A7%D8%AA%D8%B1%DB%8C%D8%B3_CPM\"><\/span>\u2705 <strong data-start=\"717\" data-end=\"733\">\u062f\u0627\u0646\u0644\u0648\u062f \u0646\u0645\u0648\u0646\u0647 \u0641\u0627\u06cc\u0644 \u0645\u0627\u062a\u0631\u06cc\u0633 CPM<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\" data-start=\"1651\" data-end=\"1844\"><div class=\"wp-block-button\" style=\"color:#dd8500\">\r\n            <a class=\"wp-block-button__link dai-modal-button\" data-modal=\"popup\" data-title=\"\u062f\u0627\u0646\u0644\u0648\u062f\" data-content=\"\u062f\u0627\u0646\u0644\u0648\u062f\"\r\n               data-dlid=\"fkiyutvpt7jkf6bggo9b\" data-image=\"\"\r\n               style=\"background:#000000;border-radius:3px\">\u062f\u0627\u0646\u0644\u0648\u062f \u0646\u0645\u0648\u0646\u0647 \u0641\u0627\u06cc\u0644 CPM<\/a>\r\n        <\/div>\n<h2 style=\"text-align: justify;\" data-start=\"816\" data-end=\"848\"><span class=\"ez-toc-section\" id=\"%F0%9F%93%8A_%D9%85%D8%B1%D8%A7%D8%AD%D9%84_%D8%A7%DB%8C%D8%AC%D8%A7%D8%AF_%D9%85%D8%A7%D8%AA%D8%B1%DB%8C%D8%B3_CPM\"><\/span><strong data-start=\"819\" data-end=\"848\">\ud83d\udcca \u0645\u0631\u0627\u062d\u0644 \u0627\u06cc\u062c\u0627\u062f \u0645\u0627\u062a\u0631\u06cc\u0633 CPM<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\" data-start=\"849\" data-end=\"909\">\u0628\u0631\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f \u06cc\u06a9 \u0645\u0627\u062a\u0631\u06cc\u0633 <strong data-start=\"870\" data-end=\"877\">CPM<\/strong> \u0628\u0647 3 \u0645\u0631\u062d\u0644\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u06cc\u0645:<\/p>\n<h3 style=\"text-align: justify;\" data-start=\"911\" data-end=\"983\"><span class=\"ez-toc-section\" id=\"1%EF%B8%8F%E2%83%A3_%D8%B4%D9%86%D8%A7%D8%B3%D8%A7%DB%8C%DB%8C_%D8%B9%D9%88%D8%A7%D9%85%D9%84_%DA%A9%D9%84%DB%8C%D8%AF%DB%8C_%D9%85%D9%88%D9%81%D9%82%DB%8C%D8%AA_%D8%AF%D8%B1_%D8%AF%DB%8C%D8%AC%DB%8C%D8%AA%D8%A7%D9%84_%D9%85%D8%A7%D8%B1%DA%A9%D8%AA%DB%8C%D9%86%DA%AF_CSFs_%E2%80%93_Critical_Success_Factors\"><\/span><strong data-start=\"915\" data-end=\"983\">1\ufe0f\u20e3 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0639\u0648\u0627\u0645\u0644 \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a \u062f\u0631 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af (CSFs &#8211; Critical Success Factors)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\" data-start=\"984\" data-end=\"1113\">\u062f\u0631 \u0647\u0631 \u0635\u0646\u0639\u062a\u060c \u0628\u0631\u062e\u06cc \u0639\u0648\u0627\u0645\u0644 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u0646\u062f \u06a9\u0647 \u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u062a\u0623\u062b\u06cc\u0631 \u0631\u0627 \u0628\u0631 \u0631\u0642\u0627\u0628\u062a \u062f\u0627\u0631\u0646\u062f.<br \/>\n\u0628\u0627 \u062a\u0648\u062c\u0647 \u0628\u0647 \u0627\u06cc\u0646\u06a9\u0647 \u0645\u0627 \u0642\u0635\u062f \u0628\u0631\u0631\u0633\u06cc \u0631\u0642\u0627\u0628\u062a \u062f\u0631 \u062d\u0648\u0632\u0647 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0631\u0627 \u062f\u0627\u0631\u06cc\u0645 \u0639\u0648\u0627\u0645\u0644 \u0632\u06cc\u0631 \u0631\u0627 \u062f\u0631 \u0646\u0638\u0631 \u0645\u06cc\u06af\u06cc\u0631\u06cc\u0645.<\/p>\n<ul style=\"text-align: justify;\" data-start=\"1114\" data-end=\"1280\">\n<li style=\"list-style-type: none;\">\n<ul style=\"text-align: justify;\" data-start=\"1114\" data-end=\"1280\">\n<li data-start=\"1114\" data-end=\"1133\">\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0628\u0631\u0646\u062f\u06cc\u0646\u06af<\/li>\n<li data-start=\"1114\" data-end=\"1133\">\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0631 \u0627\u062f\u0646\u062a\u0648\u0631\u06a9 \u0647\u0627\u06cc \u062f\u0627\u062e\u0644\u06cc<\/li>\n<li data-start=\"1114\" data-end=\"1133\">\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06af\u0648\u06af\u0644 ( search &#8211; display )<\/li>\n<li data-start=\"1114\" data-end=\"1133\">SEO \u0648 \u0631\u062a\u0628\u0647 \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u06af\u0648\u06af\u0644<\/li>\n<li data-start=\"1114\" data-end=\"1133\">\u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 (\u0648\u0628\u0644\u0627\u06af\u060c \u0648\u06cc\u062f\u0626\u0648\u060c \u0633\u0648\u0634\u0627\u0644)<\/li>\n<li data-start=\"1114\" data-end=\"1133\">\u0645\u06cc\u0632\u0627\u0646 \u062a\u0639\u0627\u0645\u0644 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u062f\u0631 \u0633\u0648\u0634\u0627\u0644<\/li>\n<li data-start=\"1114\" data-end=\"1133\">\u0627\u06cc\u0645\u06cc\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af<\/li>\n<li data-start=\"1114\" data-end=\"1133\">eCRM<\/li>\n<li data-start=\"1114\" data-end=\"1133\">UI\/UX \u0648\u0628\u0633\u0627\u06cc\u062a<\/li>\n<li>\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645 \u0648 \u0627\u06cc\u0646\u0641\u0644\u0648\u0626\u0648\u0646\u0633\u0631 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\" data-start=\"1282\" data-end=\"1317\"><span class=\"ez-toc-section\" id=\"2%EF%B8%8F%E2%83%A3_%D8%A7%D8%AE%D8%AA%D8%B5%D8%A7%D8%B5_%D9%88%D8%B2%D9%86_%D8%A8%D9%87_%D9%87%D8%B1_%D8%B9%D8%A7%D9%85%D9%84\"><\/span><strong data-start=\"1286\" data-end=\"1315\">2\ufe0f\u20e3 \u0627\u062e\u062a\u0635\u0627\u0635 \u0648\u0632\u0646 \u0628\u0647 \u0647\u0631 \u0639\u0627\u0645\u0644<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\" data-start=\"1318\" data-end=\"1479\">\u067e\u0633 \u0627\u0632 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0639\u0648\u0627\u0645\u0644 \u06a9\u0644\u06cc\u062f\u06cc\u060c \u0628\u0627\u06cc\u062f \u0628\u0647 \u0647\u0631\u06a9\u062f\u0627\u0645 <strong data-start=\"1360\" data-end=\"1380\">\u0648\u0632\u0646 (\u0628\u06cc\u0646 \u06f0 \u062a\u0627 00\u06f1)<\/strong> \u0627\u062e\u062a\u0635\u0627\u0635 \u062f\u0647\u06cc\u0645 \u06a9\u0647 \u0627\u0647\u0645\u06cc\u062a \u0622\u0646 \u0631\u0627 \u062f\u0631 \u0645\u0648\u0641\u0642\u06cc\u062a \u0634\u0631\u06a9\u062a \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\n<p style=\"text-align: justify;\" data-start=\"1481\" data-end=\"1488\">\u0645\u062b\u0627\u0644:<\/p>\n<ul style=\"text-align: justify;\" data-start=\"1489\" data-end=\"1617\">\n<li data-start=\"1489\" data-end=\"1532\">\u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0628\u0631\u0646\u062f\u06cc\u0646\u06af \u2192 <b>90\u00a0<\/b><\/li>\n<li data-start=\"1533\" data-end=\"1574\">\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06af\u0648\u06af\u0644 \u2192 <b>80<\/b><\/li>\n<li data-start=\"1575\" data-end=\"1617\">\u0633\u0626\u0648 \u2192 <b>87<\/b><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\" data-start=\"1619\" data-end=\"1650\"><span class=\"ez-toc-section\" id=\"3%EF%B8%8F%E2%83%A3_%D8%A7%D9%85%D8%AA%DB%8C%D8%A7%D8%B2%D8%AF%D9%87%DB%8C_%D8%A8%D9%87_%D8%B1%D9%82%D8%A8%D8%A7\"><\/span><strong data-start=\"1623\" data-end=\"1648\">3\ufe0f\u20e3 \u0627\u0645\u062a\u06cc\u0627\u0632\u062f\u0647\u06cc \u0628\u0647 \u0631\u0642\u0628\u0627<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\" data-start=\"1651\" data-end=\"1844\">\u0628\u0647 \u0647\u0631 \u0634\u0631\u06a9\u062a \u062f\u0631 \u0647\u0631 \u0639\u0627\u0645\u0644 <strong data-start=\"1673\" data-end=\"1695\">\u0627\u0645\u062a\u06cc\u0627\u0632\u06cc \u0628\u06cc\u0646 \u06f1 \u062a\u0627 6<\/strong> \u0627\u062e\u062a\u0635\u0627\u0635 \u0645\u06cc\u200c\u062f\u0647\u06cc\u0645.<\/p>\n<p class=\"\" data-start=\"437\" data-end=\"663\">\n<p class=\"\" data-start=\"437\" data-end=\"663\">\u0647\u06cc\u0686 \u062f\u0648 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u06cc \u0634\u0628\u06cc\u0647 \u0647\u0645 \u0646\u06cc\u0633\u062a! \u0645\u0627 \u062f\u0631 \u0646\u06cc\u0648 \u0627\u064e\u062f\u0632 \u0628\u0631\u0627\u06cc \u0647\u0631 \u0628\u0631\u0646\u062f \u06cc\u06a9 \u0628\u0631\u0646\u0627\u0645\u0647 \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc\u200c\u0634\u062f\u0647 \u0637\u0631\u0627\u062d\u06cc \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645. \u0628\u0631\u0627\u06cc \u062f\u0631\u06cc\u0627\u0641\u062a <a title=\"\u0645\u0634\u0627\u0648\u0631\u0647 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af\" href=\"https:\/\/newads.digital\/business-consulting\/\" target=\"_blank\" rel=\"noopener\">\u0645\u0634\u0627\u0648\u0631\u0647 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af<\/a> \u0645\u062a\u0646\u0627\u0633\u0628 \u0628\u0627 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u062e\u0627\u0635 \u0634\u0645\u0627\u060c \u0647\u0645\u06cc\u0646 \u0627\u0645\u0631\u0648\u0632 \u0641\u0631\u0645 \u062f\u0631\u062e\u0648\u0627\u0633\u062a \u0645\u0634\u0627\u0648\u0631\u0647 \u0631\u0627 \u067e\u0631 \u06a9\u0646\u06cc\u062f.<\/p>\n<p class=\"\" data-start=\"437\" data-end=\"663\">\n<div id=\"gtx-trans\" style=\"position: absolute; left: 851px; top: 1319.3px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0645\u0627\u062a\u0631\u06cc\u0633 CPM (Competitive Profile Matrix) \u06cc\u0627 \u0645\u0627\u062a\u0631\u06cc\u0633 \u067e\u0631\u0648\u0641\u0627\u06cc\u0644 \u0631\u0642\u0627\u0628\u062a\u06cc \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644\u06cc \u062f\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0645\u0642\u0627\u06cc\u0633\u0647 \u0631\u0642\u0628\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0639\u0648\u0627\u0645\u0644 \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a \u062f\u0631 \u06cc\u06a9 \u0635\u0646\u0639\u062a \u062e\u0627\u0635 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0627\u06cc\u0646 \u0645\u0627\u062a\u0631\u06cc\u0633 \u0628\u0647 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0646\u0642\u0627\u0637 \u0642\u0648\u062a \u0648 \u0636\u0639\u0641 \u062e\u0648\u062f \u0631\u0627 \u062f\u0631 \u0628\u0631\u0627\u0628\u0631 \u0631\u0642\u0628\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u0646\u062f \u0648 \u062a\u0635\u0645\u06cc\u0645\u0627\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0628\u0647\u062a\u0631\u06cc \u0628\u06af\u06cc\u0631\u0646\u062f. 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